Although there are a number of shoe brands in the industry, but Nikos stands out in all of the others due to its designs, services, and mainly their adoption of greek mythology. Most of its sandals' names and designs are inspired by Greek culture and sculptures. They have since long focused on the precision of the making of the sandals as each sandal is created and made by hand on the Greek Island of Crete. The environmental and Social goodwill of Nikos is that they support local tanneries in Chania's Tabakaria area that use chemical-free tanning processes. The customers are also very satisfied with their high-quality products and services.