Memo sees perfume as a trip, with its identity based on mystical locales, intense raw materials, and high-quality natural components. "The travel is the destination" is Memo's motto. The founders of the company have travelled to many places and have tried to engrave the environment and its scent in the perfumes to connect the particular scent with the travelled places, mapping the world rich of natural beauties with their perfumes. The perfumer enjoys a remarkable level of creative freedom, allowing him to create one-of-a-kind scents with personality. They are a reflection of the places that inspire them. Memo has named its scents by the places. Along with scents, Memo also has an interesting collection of Bath & Body, and Home & Travel.