With its revolutionary approach to watchmaking and solid dedication in developing excellent products that are broadly accessible, Invicta remains an industry innovator. The principle of Invicta is simple: precisely produced, high-quality watches should be affordable. In the watchmaking business, the Swiss brand has earned a reputation as a nonconformist and inventive leader. Its timepieces are distinguished by their quality, value, and technical prowess. That reputation stems in large part from the company's technical expertise in case construction, which has set a high standard. There's something for everyone in this broad assortment, thanks to the differences in function, appearance, and price point.