Attracted by the world of fashion, he moved to Rome in 1962, starting to work in the atelier of Patrick de Barentzen and Giles. In 1964 he formed a partnership with Giles that was to last ten years. In 1974 he opened his atelier in Rome in Piazza di Spagna and, in 1979, after the successes achieved with haute couture, he presented his first women's prêt-à-porter collection. He is known for his sexy creations, and his awards include the "Silver Mask" for high fashion in 1967, the "Singer" award in New York as a young designer and that of Pittsburgh in 1973. Today, Rocco Barocco is one of the most successful Italian stylists and his brand is known and exported all over the world. Each year it presents its men's / women's ready-to-wear collections in Milan during the fashion week.