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PLEIN SUD

Faycal Amor creates in 1986 the label PLEIN SUD that is immediately successful in France and overseas. Since the creation of his label, Fayçal AMOR most important concern has been the development of the company’s structures integrating design, manufacture and marketing.

Plein Sud now boasts 15 flagship stores, including ones on Paris' Place des Victoires, London's Walton Street and New York’s Greene Street in Soho. The collection also retails in 400 multi-brand boutiques and department stores including Henri Bendel and Barneys. There's a lower-priced, funkier Plein Sud jeans collection, too.

Faycal is so determined to keep quality control, in fact, that he insists on keeping apparel production within Plein Sud's fully-owned factories, and has steered clear of licenses.

Ironically, Amor publicly infringed his non-licensing rule last night, when he and old pal Joseph Ettegui, the founder of Joseph, hosted an opening party for the new Plein Sud store on London's Draycott Avenue. Joseph will manage the boutique, making their partnership a unique scenario, given Plein Sud's lack of licensing history.

The designer has also developed during the past years various lines complementing the main one PLEIN SUD. Following PLEIN SUD SOIR in 1994, he launches PLEIN SUD SUN in 1995, PLEIN SUD JEAN’S and SHOES in 1997 and PLEIN SUD TRICOT in 1999.

 

 

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  1. Black Silk Sleeveless Blouse Top
    As low as AED350 51% Off Regular Price AED720
  2. Black Stretch Sleeveless Blouse
    As low as AED256 43% Off Regular Price AED450
  3. Blue Stretch Bustier Top
    As low as AED269 50% Off Regular Price AED540
  4. Brown Stretch Sleeveless Blouse
    As low as AED350 51% Off Regular Price AED720
  5. Black Straight Pencil Skirt
    As low as AED727 44% Off Regular Price AED1,305
  6. Blue Cotton Stretch Casual Mini Skirt
    As low as AED679 34% Off Regular Price AED1,035
  7. Brown Mid Waist 100% Cotton Mini Shorts
    As low as AED522 36% Off Regular Price AED810
  8. Brown Mid Waist Cotton Denim Mini Shorts
    As low as AED522 36% Off Regular Price AED810
  9. Brown Mid Waist Linen Micro Mini Shorts
    As low as AED522 36% Off Regular Price AED810
  10. Green Mini Pencil Stretch Skirt
    As low as AED727 44% Off Regular Price AED1,305
  11. Orange Cotton Stretch Casual Mini Skirt
    As low as AED509 49% Off Regular Price AED990
  12. Orange Mid Waist Cotton Denim Mini
    As low as AED522 36% Off Regular Price AED810
  13. Orange Short Sleeve Shirt
    As low as AED506 51% Off Regular Price AED1,035
  14. Purple Sleeveless Top Blouse
    As low as AED350 51% Off Regular Price AED720
  15. White Button Down Blouse Shirt
    As low as AED432 52% Off Regular Price AED900
  16. White Stretch Sleeveless Blouse
    As low as AED350 51% Off Regular Price AED720
  17. White Trench Coat Jacket
    As low as AED2,385
  18. Green Mid Waist 100% Cotton Mini Shorts
    As low as AED522 36% Off Regular Price AED810
  19. Orange Mid Waist Cotton Denim Mini Shorts
    As low as AED522 36% Off Regular Price AED810
  20. Pink Cotton Stretch Casual Mini Skirt
    As low as AED679 34% Off Regular Price AED1,035
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