Moschino is one of the greatest Italian fashion houses and world fashion brands. It represents high fashion but it certainly stands out from other luxury brands and that easy to notice. It all started in 1983 when Franco Moschino left the job as Gianni Versace illustrator and created a brand with his signature. This fashion label always has been considered as innovative and sometimes eccentric that was enough for success. Franco made himself and his brand worth of attention because of his social awareness campaigns and criticisms of the fashion industry. After Franco's death, the creative director becomes Rossella Jardini and she’s still on that position. She manages to keep Moschino style profile and philosophy, based on pop culture, unchanged for 28 years.