We’re a straight-talking hair brand with some serious balls. We believe that having great hair should be simple, easy and fun – no matter who you are. So, we rip up the rulebook. We whistleblow on jargon and spin. We rinse false promises down the plughole. Then we champion the very best newness, to bring you exactly what you want – before you even know it yourself. Because, when you have a good hair day, you have a happier life. And what’s more important than that?