The brand GABRIELE FIORUCCI begins with the creative talent of the designer Gabriele Fiorucci, who decides, in addition to working for some of the most famous international fashion brands, to found even his line. Gabriele Fiorucci realizes and builds up its future, giving life to a new fashion identity, based on a concept of pure creativity, developed through the study of the "fashion-art" of one of his first masters, Antonio Marras. He will learn the originality applied to elegance and the pure sophistication in the line, which will become his true "philosophy of style". His artistic talent was soon discovered by the great Lancetti, of which he will be one of the youngest assistants, up to draw himself, just in his twenties, prints, and fabrics of the Haute Couture line. With an education of excellence at the Istituto Europeo di Design, which complements its scholarships in mathematics and his scientific and engineering studies, the rise in fashion continues working as a Designer and Creative Director for some of the best-known brands of the Italian and international press-a-porter. To work in Italy, in Berlin, in France, and Transylvania, develops in him a cosmopolitan culture of creativity, that he turns into a strange feminine minimal-baroque, that always makes his style very appreciated. The creative Direction for large industrial groups of the "made in Italy", moved in him the desire to transform and change an "image" product into another one, absolutely ready-to-wear but with the same characteristics, unique and innovative, as he always says: beauty is not a merit, but an added value that we must always aim.