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Billionaire Italian Couture

In 2003, Pharrell Williams partnered with fashion designer and A Bathing Ape creator, NIGO, in Japan, where they teamed up with Japanese graphic designer, Sk8thing, to create the now globally recognized fashion brand, Billionaire Boys Club. It was unveiled in Pharrell's 2003 "Frontin'" music video. In 2004, ICECREAM, originally a subsidiary of Billionaire Boys Club, unveiled its skate-centric footwear line.[Popularizing the all-over print that would be imitated by numerous brands, ICECREAM graphics feature beepers, dollar signs, and diamonds. A year later, Billionaire Boys Club branched out from its online origin, setting up a store in Tokyo, Japan and later expanding to New York and London. Further expanding Billionaire Girls Club, a sister brand for the female consumer interested in sportswear, launched in 2011. Shortly after, Bee Line, a high-end facet of Billionaire Boys Club, launched in 2012. In August 2011 rapper Jay-Z, a frequent collaborator of Pharrell, partnered with the Billionaire Boys Club line. Later the rapper, through a joint venture with Iconix, invested in the brand. The following year BBC recorded high $25 million to $30 million in volume, up from $12 million. Pharrell reacquired Iconix's stake in the business in 2017.

 

 

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  1. Avio Sweater
  2. Blue T-shirt
    As low as AED469 53% Off Regular Price AED1,004
  3. Blue T-shirt
    As low as AED417 52% Off Regular Price AED873
  4. Billionaire Italian Couture Black Leather Backpack Bag
  5. Billionaire Italian Couture Black Leather Bifold Wallet
  6. Billionaire Italian Couture Black Leather Cardholder Wallet
  7. Billionaire Italian Couture Blue Leather Bifold Wallet
  8. Billionaire Italian Couture Blue Leather Cardholder Wallet
  9. Billionaire Italian Couture Blue Leather Cardholder Wallet
  10. Billionaire Italian Couture Blue Leather Messenger Shoulder Bag
  11. Billionaire Italian Couture Blue T-shirt
    As low as AED469 53% Off Regular Price AED1,004
  12. Billionaire Italian Couture Brown Leather Bifold Wallet
  13. Billionaire Italian Couture Brown Leather Bifold Wallet
  14. Billionaire Italian Couture Brown Leather Bifold Wallet
  15. Billionaire Italian Couture Brown Leather Bifold Wallet
  16. Billionaire Italian Couture Brown Leather Bifold Wallet
  17. Billionaire Italian Couture Brown Leather Bifold Wallet
  18. Billionaire Italian Couture Brown Leather Bifold Wallet
  19. Billionaire Italian Couture Brown Leather Cardholder Wallet
  20. Billionaire Italian Couture Brown Leather Cardholder Wallet
  21. Billionaire Italian Couture Brown Leather Cardholder Wallet
  22. Billionaire Italian Couture Navy Navy Backpack
    As low as AED3,090 54% Off Regular Price AED6,696
  23. Billionaire Italian Couture Navy Navy Messenger Bag
    As low as AED2,471 52% Off Regular Price AED5,184
  24. Billionaire Italian Couture Navy Navy Messenger Bag
    As low as AED3,266 54% Off Regular Price AED7,128
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